Ministry of Culture and Tourism
of the People’s Republic of China
Ministry of Commerce
of the People’s Republic of China
October 19, 2023

国家对外文化贸易基地

（三亚）

China National Cultural Trade Base (Sanya) was officially accredited on October 19, 2023 by the Ministry of Culture and Tourism and the Ministry of Commerce of the People’s Republic of China. It is jointly guided by the two ministries, together with the Publicity Department of the CPC Central Committee and the National Radio and Television Administration. As a national-level platform for international cultural trade, it is also the only comprehensive platform of its kind in Hainan Province.

Official Global Website of China National Cultural Trade Base (Sanya): www.ichtea.com

国家对外文化贸易基地（三亚），由中华人民共和国文化和旅游部、中华人民共和国商务部于 2023 年 10 月 19 日正式授牌。由文化和旅游部、商务部会同中宣部、国家广电总局联合指导。是国家级对外文化贸易基地、也海南省唯一获此殊荣的综合性平台。
国家对外文化贸易基地（三亚）官方全球网站www.ichtea.com

On June 25, 2024, it moved into the Sanya CBD Cultural Relics and Art Center. Taking advantage of the “zero tariff” policy of the Hainan Free Trade Port and the construction of the international tourism consumption center, it focuses on three major areas: cultural relics and art transactions, intangible cultural heritage skills inheritance, and tourism trade, and creates a “one-stop” cultural trade service system.

2024年6月25日入驻三亚CBD文物艺术中心，依托海南自贸港“零关税”政策与国际旅游消费中心建设契机，聚焦文物艺术品交易、非遗技艺传承、旅游贸易三大领域，打造“一站式”文化贸易服务体系。

We have introduced the ICH Inheritors Alliance and institutions including F.T.L. Fengtailong, bringing together over 100 inheritors of intangible cultural heritage, tea utensil craftsmen and scholars. Our efforts cover more than 30 ICH techniques, such as Hainan Li Brocade, Hainan Coconut Carving, Li Vine Weaving, Hainan Huanghuali Woodcraft, Jingdezhen Ceramics and She Inkstone Making, establishing a stable supply system for intangible cultural heritage resources.

We have focused on incubating the century-old brand “F.T.L. Fengtailong”, which originated from the Tanyang Congou black tea craftsmanship in 1851. Its tea products were once exclusively supplied to the British Royal Family, and the brand now serves as a benchmark for Chinese intangible cultural heritage going global.

引入非遗传承人联盟，丰泰隆等机构，汇聚百余位非物质文化遗产传承人、茶器匠人及学者，涵盖海南黎锦、海南椰雕、黎族藤编、海南黄花梨制作、景德镇陶瓷、歙砚制作等30余项非遗技艺，形成稳定非遗资源供给体系。重点孵化百年品牌“F.T.L.豐泰隆”（源自1851年坦洋工夫红茶技艺），其作品曾为英国王室特供茶，现为非遗出海标杆。

Empowering Chinese handmade products with culture, revitalizing intangible cultural heritage craftsmanship through orders, and helping Chinese ICH win worldwide acclaim.

Relying on the 2026 in-depth development policies of the Free Trade Port, we build a benchmark trade project driven by the dual engines of “technology + culture”.

China National Cultural Trade Base (Sanya) carries out cross-border live streaming on its global independent website. Intangible cultural heritage works including the aesthetic scene of the Song Dynasty tea house and “Guan Xiang Hong” black tea are going global in the form of “Chinese cultural luxury goods”.

In the 2024 “Colorful China · Festival Treasures” campaign, we joined hands with cultural and tourism IPs to create a “tea + tourism” model, which reached more than 740,000 people overseas.

用文化成就中国手工产品，用订单拯救非遗手艺，助中华非遗享誉全球。

深度依托2026年自贸港深化政策，打造“科技+文化”双驱动的贸易标杆项目。

国家对外文化贸易基地（三亚）全球独立站平台开展跨境直播，宋代茶室美学场景、“冠香红”红茶等非遗作品以“中国文化奢侈品”形态走向全球。2024年“多彩中国 佳节好物”活动中，联动文旅IP形成“茶+旅游”模式，海外传播覆盖超74万人次。

Digitalization and Standardization of Intangible Cultural Heritage Resources

We will build a Comprehensive Digital Repository of Intangible Cultural Heritage Resources, integrating Hainan local ICH items (coconut carving, Li brocade) and key national ICH projects, and establish 3D archives covering inheritors’ stories and detailed craftsmanship breakdowns.

We will adopt a model of “Craft Standardization + Modern Design” to develop “ICH Life Aesthetics” products that fit overseas consumption scenarios.

Take the lead in formulating the Cross-Border ICH Trade Service Standards, and generate digital passports for intangible cultural heritage based on blockchain technology to achieve full traceability of transactions.

The independent website is equipped with AI matching and multilingual interaction systems to meet global access needs.

Collaborate with international auction houses to hold special ICH auctions, and launch the ICH Inheritors Livestreaming Initiative to cultivate KOLs for border livestreaming.

Establish a mechanism of “auction preheating – short video traffic generation – livestream room conversion”, covering both mass consumer and high-end collection markets.

非遗资源数字化与标准化

构建“全域非遗资源数字化库”，整合海南本土（椰雕、黎锦）及全国重点非遗项目，建立含传承人故事、工艺拆解的3D档案；推行“技艺标准化+设计现代化”模式，开发“非遗生活美学”产品，适配海外消费场景。

牵头制定“跨境非遗贸易服务标准”，依托区块链技术生成非遗“数字护照”，实现交易全追溯；独立站搭载AI匹配、多语种交互系统，保障全球访问需求。

联动国际拍卖行举办非遗专场拍卖，开展“非遗传承人直播计划”，培育边境直播KOL；形成“拍卖预热-短视频引流-直播间转化”机制，覆盖大众消费与高端收藏市场。

Live Broadcast Studio and External Publicity Studio

Linking with Sanya’s “Dual Centers”

Taking the China Hainan International Cultural Relics and Artwork Trading Center (a core component of Sanya’s “Dual Centers”) as the carrier, we will complement the international exchange and trading functions of the “Dual Centers”, jointly build a complete industrial chain of “cultural creation, exhibition and trade”, and help Sanya become a core hub for cultural trade in the Free Trade Port.

联动三亚“双中心”

以中国海南国际文物艺术品交易中心（三亚“双中心”核心组成）为载体，与“双中心”的国际交流、交易功能形成互补，共同构建“文化创作-展示-交易”完整产业链，助力三亚成为自贸港文化贸易核心枢纽。

On July 31, 2025, Dayatang 大雅堂 ICH was entrusted by the government to officially sign an agreement for the joint operation of China National Cultural Trade Base (Sanya).

Pursuant to the cooperation agreement, ichtea.com serves as the official global website of China National Cultural Trade Base (Sanya). Dayatang 大雅堂 ICH will be fully responsible for the construction and operation of the official global website, the management of overseas social media, and the overall coordination of the overseas promotion office. It will also carry out livestreaming promotion for intangible cultural heritage and tea culture.

In addition, Dayatang 大雅堂 ICH will establish a cross-border trade service system and build the brand of “Nationally Certified・Handcrafted by National Artisans”. It will invite outstanding ICH craftsmen to join, actively conduct international auctions and overseas cooperation, support the global spread of Chinese intangible cultural heritage and fine traditional handicrafts, and comprehensively improve the overseas promotion efficiency and influence of China National Cultural Trade Base (Sanya).

2025年7月31日，”大雅堂非遗”受政府委托，正式签约共同运营国家对外文化贸易基地（三亚）。根据合作协议，ichtea.com 为国家对外文化贸易基地（三亚）官方全球网站，大雅堂将全面负责基地官方全球网站的建设和运维、海外社交媒体运营及海外宣传办公室的统筹工作，同时推进非遗文化与茶文化的直播推广。

此外，大雅堂还将搭建跨境贸易服务体系，打造「国家认证·国匠手作」品牌，吸纳优秀非遗匠人入驻，积极开展国际拍卖与海外合作，助力中国非遗及传统手工艺精品的全球化传播，全面提升国家对外文化贸易基地（三亚）的海外宣发效能与影响力。